Method thonest.mrr.v1
How we count MRR
Every company on Thonest is measured the same way. Here are the rules, before you connect anything.
Active and past-due subscriptions count. Trials do not.
A trial has produced no revenue, and counting trials is the easiest way to inflate growth before a deadline.
Annual plans are spread across twelve months, not counted at renewal.
Otherwise MRR is a sawtooth, and one annual deal can decide a commitment on the day it lands.
Discounts and coupons are applied. Tax is excluded.
MRR is what the business actually earns, not what the price list says.
One-off charges and invoice items are excluded.
They are revenue, but they are not recurring, and the R is the whole point.
Accounts billing in more than one currency are refused, not converted.
A rate picked after the outcome is visible is exactly the quiet adjustment a locked test rules out.
The definition is versioned. A commitment settles under the version current when it was locked.
Changing the rules mid-flight would let us move the goalposts on someone else's record.
The rules never change underneath you
Every measurement records which version of these rules produced it. Your goal settles under the rules that were live when you called it — whatever we do later.