✓ Thonest Verified

Northwind

Sample company. Every figure computed by the live product.

Reconstructed from 12 months of Stripe history — $3.0K then, $9.7K now.

The timeline

1. SEP 1📶

   11 months of growth in a row

   The longest unbroken run of month-over-month growth so far.

2. SEP 1🏔️

   Highest month so far: $10K

   204 paying customers.

3. AUG 8👋

   Hired our first support person.

   MRR then $7.9KCustomers then 187Reconstructed

   30 days later$9.7K+22%

   Occurred Aug 8, 2026

4. JUL 1✖️

   Revenue doubled

   From $3K to $6K MRR.

5. JUN 24🎯

   Switched our ICP from freelancers to agencies and rewrote the site.

   MRR then $6.1KCustomers then 170Reconstructed

   30 days later$7.9K+30%

   Today$9.7K+58%

   Occurred Jun 24, 2026

6. JUN 1📈

   Crossed $5K MRR

   Measured at $5K.

7. MAY 9🚀

   Shipped team accounts so agencies could add their whole staff.

   MRR then $4.6KCustomers then 147Reconstructed

   30 days later$5.2K+13%

   90 days later$7.9K+72%

   Today$9.7K+111%

   Occurred May 9, 2026

8. MAR 24💲

   Raised pricing from $29 to $49 for new customers.

   MRR then $4.1KCustomers then 137Reconstructed

   30 days later$4.6K+13%

   90 days later$6.1K+50%

   6 months later$9.7K+138%

   Occurred Mar 24, 2026

9. DEC 23🚀

   Launched on Product Hunt. Finished second for the day.

   MRR then $3.6KCustomers then 123Reconstructed

   30 days later$3.7K+3%

   90 days later$4.1K+14%

   6 months later$6.1K+71%

   Today$9.7K+171%

   Occurred Dec 23, 2025

10. OCT 1⏳

    History begins here

    Rebuilt from Stripe at $3K MRR. Anything before this happened, but we cannot date it.

11. OCT 1🕳️

    Lowest month so far: $3K

    103 paying customers.