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Reported · from Adam Robinson's public revenue posts
Identity resolution for ecommerce email — turning anonymous site traffic into contactable customers. Six employees, and a founder who posts the exact revenue figures in public every month.
Retention.com has not published revenue figures we can check, so this timeline carries none. Every moment below is sourced and links to where it was published.
The timeline
$22M in revenue with six employees.
ReportedLaunched a second product, RB2B, using the LinkedIn audience the first one had built.
Reported$12M ARR with six people. A growth push modelled on a neighbouring startup followed, and was reversed.
ReportedRenamed to Retention.com. The word is not how an ecommerce brand describes the problem, but you hear it once and know what the company does.
ReportedFounded, and grown almost entirely on LinkedIn rather than on advertising.
ReportedFounded as GetEmails, with Tate Blahnik and Diana Ross, after an eight-figure exit from the previous company.
ReportedRobly reaches $5M in revenue in two years. A feature inside it — identifying website visitors who never filled in a form — turns out to be the whole next business.
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