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Reported · from Plausible's published revenue milestones
Privacy-friendly web analytics, open source and hosted in the EU. A lighter alternative to Google Analytics that sets no cookies and collects no personal data. Bootstrapped, with no outside investors.
Tap any bar for the exact figure. Every bar is a figure the company published, placed on the date it carries. Months with no published figure are left out rather than filled in.
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Reached $1M ARR as an open source SaaS.
ReportedBootstrapped to $500K ARR, still independent and still refusing outside funding.
ReportedRevenue · October 2021
Revenue doubled again
ReportedFrom $10K to $42K MRR.
Revenue is up 38× since May 2020.
Positioned squarely against Google Analytics on privacy and weight — a script 54 times smaller, no cookies, nothing to consent to. Being open source was the marketing as much as the licence.
ReportedCrossed $10,000 MRR — two people, no investors, no sales team.
ReportedRevenue · January 2021
Revenue doubled again
ReportedFrom $2.8K to $10K MRR.
Revenue is up 822% since May 2020.
$400 to $2,750 MRR in 135 days, without running a single ad. Growth came from open-source visibility and word of mouth.
ReportedLowest month so far: $47
ReportedFirst paying subscriber. No longer a side project — a business with one customer.
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