Reported · from Plausible's published revenue milestones

Plausible Analytics

Privacy-friendly web analytics, open source and hosted in the EU. A lighter alternative to Google Analytics that sets no cookies and collects no personal data. Bootstrapped, with no outside investors.

plausible.io

$83K

reported MRR

+6.7%

last 30 days

$568 Jun → $83K now+14575% over 38 months

Q2 '19

Q3 '19

Q4 '19

Q1 '20

Q2 '20

Q3 '20

Q4 '20

Q1 '21

Q2 '21

Q3 '21

Q4 '21

Q1 '22

Q2 '22

Hover any month for the exact figure. Solid bars are figures the company published; faded bars are filled in between them.

The timeline

Q2 2022$83K+23.1%
•
Reached $1M ARR as an open source SaaS.
Reported
📶
37 months of growth in a row
Reported
The longest unbroken run of month-over-month growth so far.
🏔️
Highest month so far: $83K
Reported
0 paying customers.
Q1 2022$68K+30.0%
Q4 2021$52K+36.5%
📈
Crossed $50K MRR
Reported
Reported at $52K.
•
Bootstrapped to $500K ARR, still independent and still refusing outside funding.
Reported
✖️
Revenue doubled
Reported
From $21K to $42K MRR.
Q3 2021$38K+38.3%
Q2 2021$28K+62.0%
📈
Crossed $25K MRR
Reported
Reported at $28K.
✖️
Revenue doubled
Reported
From $9K to $21K MRR.
Q1 2021$17K+93.8%
•
Crossed $10,000 MRR — two people, no investors, no sales team.
Reported
📈
Crossed $10K MRR
Reported
Reported at $10K.
Q4 2020$8.8K+70.2%
✖️
Revenue doubled
Reported
From $4K to $9K MRR.
Q3 2020$5.2K+100.1%
📈
Crossed $5K MRR
Reported
Reported at $5K.
✖️
Revenue doubled
Reported
From $2K to $4K MRR.
•
$400 to $2,750 MRR in 135 days, without running a single ad. Growth came from open-source visibility and word of mouth.
Reported
Q2 2020$2.6K+24.2%
Q1 2020$2.1K+32.0%
✖️
Revenue doubled
Reported
From $904 to $2K MRR.
Q4 2019$1.6K+47.0%
Q3 2019$1.1K+88.7%
📈
Crossed $1K MRR
Reported
Reported at $1K.
✖️
Revenue doubled
Reported
From $400 to $904 MRR.
Q2 2019$568
🚀
First paying subscriber. Plausible stops being a side project and becomes a business with one customer.
Reported
🔌
Connected revenue
Reported
$400 MRR, 0 paying customers — with 33 months of history rebuilt back to $400.
🕳️
Lowest month so far: $400
Reported
0 paying customers.

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