Reported · from Pieter Levels' public revenue

Photo AI

AI photo generation on a monthly subscription, built and run by one person on a single server. Launched to an audience the founder had spent ten years building in public.

photoai.com

$138K
reported MRR
+0.3%
last 30 days
$12K Mar $138K now+1010% over 34 months

Tap any bar for the exact figure. Solid bars are figures the company published; faded bars are filled in between them.

The timeline

  1. Q4 2025$138K+0.6%

    $138K a month, still one person, still published openly.

    Reported
    📶

    34 months of growth in a row

    Reported

    The longest unbroken run of month-over-month growth so far.

    🏔️

    Highest month so far: $138K

    Reported

    0 paying customers.

  2. Q3 2025$137K+0.9%
  3. Q2 2025$136K+0.9%
  4. Q1 2025$135K+0.9%
  5. Q4 2024$134K+0.9%
  6. Q3 2024$132K+12.3%

    $132K MRR at eighteen months, with no employees.

    Reported
  7. Q2 2024$118K+21.8%
    📈

    Crossed $100K MRR

    Reported

    Reported at $104K.

  8. Q1 2024$97K+27.9%
    💰

    Passed $1M ARR

    Reported

    $90K MRR, an annual run rate of $1.0776M.

  9. Q4 2023$76K+38.6%
  10. Q3 2023$55K+62.9%
    📈

    Crossed $50K MRR

    Reported

    Reported at $55K.

  11. Q2 2023$34K+169.7%
    📈

    Crossed $25K MRR

    Reported

    Reported at $27K.

  12. Q1 2023$12K
    📈

    Crossed $10K MRR

    Reported

    Reported at $12K.

    🚀

    $5,400 in the first week, launched to an audience built over ten years and forty-odd previous products.

    Reported
    📈

    Crossed $1K MRR

    Reported

    Reported at $5K.

    📈

    Crossed $5K MRR

    Reported

    Reported at $5K.

    🔌

    Connected revenue

    Reported

    $0 MRR, 0 paying customers — with 31 months of history rebuilt back to $0.

    🕳️

    Lowest month so far: $0

    Reported

    0 paying customers.

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Photo AI — how they got here — Thonest