Reported · from Guillaume Moubeche's published ARR milestones

lemlist

Cold email and multichannel sales outreach with personalisation built in. Bootstrapped from a thousand dollars, with the founder publishing the ARR at every step and never raising a round.

www.lemlist.com

$3.3M
reported MRR
+2.2%
last 30 days
$1.7K Dec $3.3M now+191900% over 84 months

Tap any bar for the exact figure. Solid bars are figures the company published; faded bars are filled in between them.

The timeline

  1. 2025$3.3M+27.0%

    $40M ARR without a dime of outside money, and used a share of the profit to acquire another company outright.

    Reported
    📶

    83 months of growth in a row

    Reported

    The longest unbroken run of month-over-month growth so far.

    🏔️

    Highest month so far: $3.33333333M

    Reported

    0 paying customers.

  2. 2024$2.6M+42.5%
  3. 2023$1.8M+32.2%
  4. 2022$1.4M+47.4%
  5. 2021$945K+215.1%
    💰

    Passed $10M ARR

    Reported

    $871K MRR, an annual run rate of $10.4482758M.

    Passed $10M ARR three and a half years in, still with no outside funding.

    Reported
    📈

    Crossed $500K MRR

    Reported

    Reported at $521K.

    💰

    Passed $5M ARR

    Reported

    $458K MRR, an annual run rate of $5.49999996M.

  6. 2020$300K+860.0%
    📈

    Crossed $250K MRR

    Reported

    Reported at $267K.

    📈

    Crossed $100K MRR

    Reported

    Reported at $111K.

    💰

    Passed $1M ARR

    Reported

    $111K MRR, an annual run rate of $1.33333332M.

    📈

    Crossed $50K MRR

    Reported

    Reported at $52K.

  7. 2019$31K+1700.0%
    📈

    Crossed $25K MRR

    Reported

    Reported at $31K.

    $250K ARR in the first 365 days, written up publicly the week it happened.

    Reported
    📈

    Crossed $10K MRR

    Reported

    Reported at $10K.

    📈

    Crossed $5K MRR

    Reported

    Reported at $5K.

  8. 2018$1.7K
    📈

    Crossed $1K MRR

    Reported

    Reported at $2K.

    🚀

    Started with about $1,000 and no investors.

    Reported
    🔌

    Connected revenue

    Reported

    $0 MRR, 0 paying customers — with 76 months of history rebuilt back to $0.

    🕳️

    Lowest month so far: $0

    Reported

    0 paying customers.

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lemlist — how they got here — Thonest