Reported · from Nathan Barry's published revenue reports

Kit (ConvertKit)

Email marketing and newsletters for creators — landing pages, automations and paid subscriptions. Bootstrapped from a side project, with the revenue published month by month for years.

kit.com

$3.6M

reported MRR

+1.0%

last 30 days

$1.7K Dec → $3.6M now+211250% over 138 months

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

2024

Hover any month for the exact figure. Solid bars are figures the company published; faded bars are filled in between them.

The timeline

2024$3.6M+13.2%
•
$43M ARR, up 14% on the year.
Reported
📶
126 months of growth in a row
Reported
The longest unbroken run of month-over-month growth so far.
🏔️
Highest month so far: $3.58333333M
Reported
0 paying customers.
2023$3.2M+13.4%
2022$2.8M+16.5%
✖️
Revenue doubled
Reported
From $1.31944444M to $2.66203704M MRR.
2021$2.4M+21.1%
2020$2.0M+26.7%
2019$1.6M+32.4%
✖️
Revenue doubled
Reported
From $648K to $1.31944444M MRR.
•
Crossed $15M ARR, still bootstrapped.
Reported
2018$1.2M+30.8%
2017$903K+44.4%
💰
Passed $10M ARR
Reported
$856K MRR, an annual run rate of $10.27777776M.
✖️
Revenue doubled
Reported
From $317K to $648K MRR.
2016$625K+544.3%
📈
Crossed $500K MRR
Reported
Reported at $537K.
💰
Passed $5M ARR
Reported
$449K MRR, an annual run rate of $5.388M.
✖️
Revenue doubled
Reported
From $141K to $317K MRR.
📈
Crossed $250K MRR
Reported
Reported at $273K.
📈
Crossed $100K MRR
Reported
Reported at $141K.
✖️
Revenue doubled
Reported
From $54K to $141K MRR.
2015$97K+2459.4%
•
$97,000 MRR, closing a year that had opened at $5,020.
Reported
💰
Passed $1M ARR
Reported
$97K MRR, an annual run rate of $1.164M.
📈
Crossed $50K MRR
Reported
Reported at $54K.
✖️
Revenue doubled
Reported
From $25K to $54K MRR.
📈
Crossed $25K MRR
Reported
Reported at $39K.
✖️
Revenue doubled
Reported
From $10K to $25K MRR.
📈
Crossed $10K MRR
Reported
Reported at $10K.
✖️
Revenue doubled
Reported
From $4K to $10K MRR.
🎯
Free concierge migrations — moving people off their old provider by hand. $5,020 MRR, and the start of the turnaround.
Reported
📈
Crossed $5K MRR
Reported
Reported at $5K.
✖️
Revenue doubled
Reported
From $2K to $4K MRR.
2014$3.8K+123.5%
⭐
Back to an all-time high
Reported
$2K MRR, past the previous best of $2K.
↗️
Revenue rose again after 11 months of decline
Reported
Now at $2K MRR.
↩️
Revenue fell to $1,330 a month. Rather than shut it down, Nathan Barry put $50,000 of his own money in and hired a full-time developer.
Reported
🕳️
Lowest month so far: $1K
Reported
0 paying customers.
2013$1.7K
🚀
Launched, and spent the first year at barely $2,000 a month.
Reported
🔌
Connected revenue
Reported
$2K MRR, 0 paying customers — with 127 months of history rebuilt back to $2K.

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