Reported · from Groove's public journey blog

Shared inbox and help desk software for small support teams. Grew on a single blog that published the real numbers every month — the wins and the flops — as its only marketing channel.

www.groovehq.com

The timeline

1. 2019$500K+8.2%
   •

   Past $500K MRR with a team of five. The transparency blog was eventually wound down — its audience and the paying customers had stopped overlapping.

   Reported
   📈

   Crossed $500K MRR

   Reported

   Reported at $500K.

   📶

   96 months of growth in a row

   Reported

   The longest unbroken run of month-over-month growth so far.

   🏔️

   Highest month so far: $500K

   Reported

   0 paying customers.

2. 2018$462K+19.8%
   💰

   Passed $5M ARR

   Reported

   $417K MRR, an annual run rate of $5.00952384M.

3. 2017$386K+24.6%
4. 2016$310K+32.7%
   📈

   Crossed $250K MRR

   Reported

   Reported at $252K.

5. 2015$233K+48.5%
6. 2014$157K+132.2%
   •

   Passed $100K MRR, the number the blog had been named after.

   Reported
   📈

   Crossed $100K MRR

   Reported

   Reported at $100K.

   💰

   Passed $1M ARR

   Reported

   $89K MRR, an annual run rate of $1.07066664M.

7. 2013$68K+2907.4%
   📈

   Crossed $50K MRR

   Reported

   Reported at $57K.

   📈

   Crossed $25K MRR

   Reported

   Reported at $35K.

   📈

   Crossed $5K MRR

   Reported

   Reported at $14K.

   📈

   Crossed $10K MRR

   Reported

   Reported at $14K.

   🎯

   Started a blog called Journey to $100K MRR and put the actual numbers on it every month. No sales team and no ad budget — the blog was the whole channel.

   Reported
8. 2012$2.3K+200.0%
   📈

   Crossed $1K MRR

   Reported

   Reported at $1K.

9. 2011$750
   🚀

   Founded, into a help desk market that already had incumbents.

   Reported
   🔌

   Connected revenue

   Reported

   $0 MRR, 0 paying customers — with 93 months of history rebuilt back to $0.

   🕳️

   Lowest month so far: $0

   Reported

   0 paying customers.