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Reported · from Groove's public journey blog
Shared inbox and help desk software for small support teams. Grew on a single blog that published the real numbers every month — the wins and the flops — as its only marketing channel.
Groove has not published revenue figures we can check, so this timeline carries none. Every moment below is sourced and links to where it was published.
The timeline
Past $500K MRR with a team of five. The transparency blog was eventually wound down — its audience and the paying customers had stopped overlapping.
ReportedThe blog published the flops as well as the wins: failed launches, features nobody used, months that went backwards.
ReportedPassed $100K MRR, the number the blog had been named after.
ReportedStarted a blog called Journey to $100K MRR and put the actual numbers on it every month. No sales team and no ad budget — the blog was the whole channel.
ReportedFounded, into a help desk market that already had incumbents.
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